Pictorial Directory Advertising Rates 2007

Display Ad Rates
Artwork Preparation & Instructions
Copy & Contract Regulations
Order Information

To Download a Directory Ad Rate Sheet and Contract
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Directory Ad Rate Sheet and Contract

• Halftones should be screened at 150 line-screen

• OPTION 1:  Ads may be supplied as Camera-ready art, if there are no screens or halftones.

• Ads must come with three (3) copies of the ad and must fit the sizes as shown above. Ads that are slightly smaller will be floated at the publisher's discretion. All laser copies should have the size and name of the ad written in the margin.

• OPTION 2:  If a 1-color ad is supplied digitally, it must also be supplied with three (3) lasers of what the ad is to look like when printed, with the ad size and name written in the margin. Ads may be supplied on CD, floppy, or zip disk and must include screen and printer fonts, graphics. Ads that are slightly smaller will be floated at the publisher's discretion.

• Halftones, duotones and separations should be screened at 150line-screen.

• OPTION 1:  Ads may be supplied as camera-ready art, if there are no screens or halftones and no colors may touch one another.

• Ads supplied as camera-ready art must come with three (3) copies of the ad and must fit the sizes as shown on page one. Ads that are slightly smaller will be floated at the publisher's discretion. All laser copies should have the size and name of the ad written in the margin.

• OPTION 2:  If 2- or 4-color ads are supplied digitally, they must also be supplied with three (3) composite lasers of what the ad is to look like when printed, with the ad size and name written in the margin. In addition, one (1) set of separated lasers must be included. Ads may be supplied on CD, floppy, or zip disk and must include screen and printer fonts, graphics. Ads that are slightly smaller will be floated at the publisher's discretion.

• OPTION 3:  If 2- or 4-color ads are supplied in the form of negatives, they must be supplied right-read emulsion down (RRE down). In addition, please submit a color proof (either MatchPrint, color key or color laser). Ads that are slightly smaller will be floated at the publisher's discretion.

• Publisher reserves the right, without giving specific reasons, to refuse advertising if copy is not in keeping with publisher's standards.
  
  
• Advertisers and advertising agencies assume liability for all content of advertisements printed, and also assume liability for any claims arising therefrom made against the publisher.
  
  
• Advertising simulating editorial content is subject to approval of publisher and will be clearly labeled "advertisement."
  
  
• Dates and times of cancellation of ads are the same as the deadlines for placement.
  
  
• All political advertising must be paid for in advance and will be labeled "paid advertisement".
  
  
• Publisher reserves the right to split double trucks.
  
  
• Contracts may be cancelled by either party with written notice 30 days preceding publication date.
  
  
• Acceptance of advertising by any of the publisher's publications in no way constitutes approval or endorsement of products or services unless otherwise noted.
  
  
• Advertising is payable in advance unless the advertiser has established credit with the publisher.
  
  
• Payment Terms: Prepayment or payment within 30 days receipt of contract and artwork.